What’s the Difference Between Canva and Canva Pro? (2023)

difference between canva and canva pro

If you’re familiar with the amazing design platform Canva, you’ve likely considered upgrading your account to the premium version, Canva Pro.

But what’s the difference between Canva and Canva Pro? and which one is right for you?

In this article, we will break down all of the key features of each service so that by the end, you’ll have a clear understanding of whether Canva or Canva Pro is better suited for your needs.

So come join us as we take an in-depth look at these two platforms and see how they measure up against one another!

Understanding Canva

Illustration of Canva Free

Canva is an easy-to-use design platform that empowers individuals and businesses to create professional designs, regardless of their experience level.

The free version of Canva, often referred to as Canva Free, provides users with a host of features that make it a popular choice among graphic design tools.

Canva Free is a great way to explore the fundamentals of graphic design without any financial commitment.

Users can sign up for a free Canva account and instantly gain access to a wealth of resources.

One of the most notable features is the access to a large library of free templates

These templates span a range of categories including social media posts, presentations, posters, resumes, and more. 

Each template is fully customizable, allowing users to alter colors, fonts, images, and layout to create a unique design that fits their needs.

In addition to templates, Canva Free offers a multitude of design elements such as shapes, lines, grids, frames, and much more.

Illustrations Of Templated in Canva Free

These elements can be dragged and dropped onto a canvas to create a design from scratch.

Canva Free also offers a small library of free images and fonts, providing more opportunities for customization.

One of the key attributes that sets Canva apart is its compatibility with various social media platforms.

Users can create designs tailored to the specific dimensions of a range of platforms, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and others.

This makes it an excellent tool for individuals and businesses looking to streamline their social media content creation.

Perhaps the most significant feature of Canva Free is its user-friendly interface.

The platform is designed to be intuitive and easy to navigate, even for those with no graphic design background.

The toolbar is laid out logically and tools are clearly labeled, making it simple for users to find the design elements they need.

 The drag-and-drop functionality further simplifies the design process, enabling users to create beautiful designs in a matter of minutes.

 The free version of Canva is an excellent resource for individuals and businesses alike.

With its vast selection of free templates and design elements, compatibility with social media platforms, and user-friendly interface, Canva Free is a fantastic starting point for anyone looking to dive into the world of graphic design.

Understanding Canva Pro

Illustration of Canva Pro

Canva Pro is an advanced version of the popular online design tool, Canva, offering a multitude of features that enhance the graphic design process.

This Pro subscription allows both individuals and teams to leverage the platform’s superior capabilities, making it one of the best graphic design tools available today.

One of the significant benefits of a Canva Pro account is access to an expanded library of premium stock photos and graphic elements.

Unlike the basic Canva account, which provides limited free resources, a Pro account gives you over 60 million premium stock images, videos, audio, and graphics at your fingertips. 

This vast resource dramatically expands your creative possibilities, allowing you to create eye-catching designs without worrying about usage rights or additional costs.

Another key feature of Canva Pro is the ability to save and use brand kits.

 A brand kit includes your brand’s specific colors, fonts, and logos, enabling you to maintain brand consistency across all your designs quickly and easily.

Illustration Showing Brand Kit

Canva Pro also empowers you with the functionality to download your designs with a transparent background, a feature particularly useful for logos and standalone design elements.

Furthermore, the Canva Teams feature allows you to collaborate with your team members in real-time, fostering greater efficiency and creativity.

 You might be asking yourself much does canva pro cost?

For those interested in subscribing, the Canva Pro pricing is affordable and flexible, offering both monthly and annual plans.

The monthly plan comes in at around $12.99 per user/month, while an annual subscription costs about $9.99 per user/month, billed as one payment of $119.99 

Pricing Page for Canva Pro

These costs are justified by the wealth of features and resources that the Pro subscription provides.

For those still unsure about committing to a full subscription, Canva offers a free trial of the Pro version.

This allows potential users to explore and experience all the Canva Pro features, giving a feel of the potential this tool holds for their design needs.

After the trial period, users can then decide if they want to continue with the subscription or not.

In summary, a Canva Pro subscription comes with several benefits that dramatically enhance the design process, whether you’re a professional designer or someone who needs attractive visuals for personal or business purposes.

Its competitive pricing, coupled with its expansive library of premium resources and collaborative features, truly makes Canva Pro a leading choice among graphic design tools.

Key Differences Between Canva and Canva Pro

Illustration of Canva Free VS Canva Pro

Canva and Canva Pro are two variants of the same user-friendly graphic design platform, designed to cater to different levels of design needs.

They share a common aim: to simplify the design process and enable everyone to become a designer.

However, their offerings differ significantly, bringing us to the topic of the day – the key differences between Canva and Canva Pro.

Free vs. Pro: At first glance, the most glaring difference between Canva and Canva Pro is the cost.

Canva is free, providing users access to a host of basic features and templates to create impressive designs.

On the other hand, Canva Pro comes at an extra cost, which can be billed monthly or yearly.

This paid version offers an expanded suite of advanced tools, additional resources, and premium services to provide a more comprehensive design experience.

One of the major advanced features that sets Canva Pro apart is the ability to access over 60 million premium stock photos, videos, audio, and graphics.

Canva’s free version offers a limited selection of free assets, while the Pro version provides users a vast library of top-notch resources to choose from.

Another significant difference lies in font management. Canva Pro users have the liberty to upload their own fonts, which is a great advantage for businesses aiming to maintain brand consistency.

Meanwhile, Canva users with free accounts only have access to a limited selection of standard fonts.

A unique feature that makes Canva Pro superior for brand management is Brand Kit. This feature allows Canva Pro users to save their brand logos, colors, and fonts on the platform, enabling easy and consistent use across all their designs.

It’s a real time-saver and a game-changer for businesses looking to uphold their brand identity seamlessly.

Furthermore, the Canva Pro plan comes with advanced editing tools such as background remover, Magic Resize, and the ability to save designs as templates.

These features are essential for users who require a more sophisticated level of editing, making the design process smoother and more efficient.

One common myth among Canva users is that Canva Pro only differs in terms of the assets provided, like premium stock photos, graphics, and videos.

This is far from the truth, as the differences extend to functionalities, brand management, and design capabilities, providing more value to the Canva Pro users.

Moreover, the Canva Pro plan provides benefits that go beyond the design process itself.

It allows users to schedule social media content directly from the platform, collaborate with teams in real-time, and even organize designs and assets into folders, providing a more comprehensive solution for content creation and management.

 The main differences between Canva and Canva Pro lie in the extra cost, advanced features, access to premium stock photos, own fonts, and other additional features like brand management tools.

While Canva is an excellent tool for casual or beginner designers, Canva Pro is specifically designed for professionals and businesses who require a more sophisticated tool with added functionalities and resources.

Canva Pro for Small Business Owners

Illustration for Canva pro for small business

Canva Pro has emerged as an incredibly useful tool for small businesses and social media managers looking to create visually compelling marketing materials and social media graphics.

This powerful design platform offers a vast array of features that enable users to produce professional-grade content without needing advanced graphic design skills

The ease of use, combined with a reasonable monthly subscription, makes Canva Pro a great option for small businesses and social media managers.

One of the primary benefits of Canva Pro for small businesses is the brand kit feature.

With this tool, businesses can create and manage a consistent brand identity across all their marketing channels. 

This includes the ability to save and apply company color palettes, fonts, and logos effortlessly, ensuring a coherent and recognizable brand image.

This is critical for businesses seeking to build a strong brand identity in a competitive market.

Moreover, Canva Pro excels in brand management, making it easier for businesses to create and distribute content that aligns with their brand values.

The platform offers a plethora of templates for various mediums, such as social media posts, presentations, posters, and more. 

These templates can be customized to reflect the business’s unique brand identity.

The social media managers, often tasked with creating fresh content regularly, will find Canva Pro’s library of over 60 million photos, videos, and graphics invaluable.

The platform also provides thousands of templates designed specifically for different social media platforms, ensuring the content always looks its best.

Small businesses and social media managers would also benefit greatly from the Canva Teams feature.

This function allows team members to collaborate on projects in real-time, ensuring consistency and synergy across designs.

Canva Teams facilitate feedback, revisions, and updates to shared designs, making team collaborations smoother and more efficient.

Finally, Canva Pro’s commercial use license makes it a great option for small businesses. This means all the graphics and elements created on the platform can be legally used for commercial purposes without worrying about copyright issues.

Canva Pro’s robust features, including brand kits, brand management tools, and Canva Teams, make it an excellent option for small businesses and social media managers.

The platform’s ease of use, affordability, and extensive library of design elements make it an effective solution for creating high-quality marketing materials and social media graphics.

Whether it’s crafting an engaging Instagram post, creating an eye-catching email newsletter, or designing print-ready brochures, Canva Pro is a fantastic tool that can help businesses elevate their visual content game.

Which is Best for Me?  

Illustration of woman pointing to both the Canva and Canva Pro Logos unsure what to chose

Canva Free is a fantastic choice for individuals, hobbyists, and small businesses requiring graphic design tools without a hefty price tag.

It offers a plethora of pre-designed canva templates suitable for a variety of purposes like social media posts, flyers, invitations, and presentations.

These resources can be easily accessed and manipulated on both desktop and mobile devices, making the Canva Free plan a versatile tool for design newcomers.

Canva Free’s selection of fonts and color palettes, while limited, provides sufficient flexibility for users to put their unique spin on their creations.

The free plan also offers up to 5 GB of storage, enough for casual users to store and manage their designs efficiently.

However, the free plan comes with certain limitations. For instance, the lack of premium templates, custom fonts, and other advanced features might be restrictive for users looking to produce professional-grade work.

For more demanding and professional needs, Canva Pro emerges as the superior option.

Suited for professional graphic designers, larger organizations, social media managers, and anyone in need of robust graphic design tools, Canva Pro unlocks a broad array of advanced features.

The magic resize tool, for instance, is an incredibly valuable feature exclusive to Canva Pro users, allowing for designs to be instantly adjusted to various formats – a significant time-saver for those managing multiple social media platforms.

Additionally, Canva Pro offers an extended color palette and custom fonts to enable sophisticated and brand-consistent designs.

Beyond this, Canva Pro provides unlimited access to premium templates, illustrations, and stock photos, thereby vastly enhancing the creative scope of your projects.

With a whopping 1TB of storage, managing extensive design work becomes far easier.

A Canva Pro subscription even includes a free trial, letting users explore these advanced features of canva pro  before committing to the subscription fee.

So, the decision between Canva Free and Canva Pro largely depends on the complexity and frequency of your design tasks.

While Canva Free suffices for occasional and basic design needs, Canva Pro provides a comprehensive and advanced toolkit for serious, professional-grade design work.

Comparisons and Alternatives 

Cartoon Man Looking at logos of Comparisons of similar services

Canva, Canva Pro, and Adobe Photoshop cater to different levels of design proficiency and needs.

Adobe Photoshop, an industry-standard tool, offers a wide range of features for professional graphic designers.

It’s highly flexible but comes with a steep learning curve. It’s not free; you need to subscribe to Adobe’s Creative Cloud service.

This advanced editing software is suitable for detailed and complex projects.

On the other hand, Canva offers a more user-friendly interface with drag-and-drop features, making it an ideal choice for beginners and non-designers.

It provides free access to a multitude of design templates and graphics.

While the free version is generous, Canva Pro offers more advanced features such as brand kits, magic resize, and premiere elements.

The only difference between Canva and Canva Pro is the extra features and resources available in the Pro version, which could prove beneficial for businesses and heavy users.

However, even the free version of Canva can rival Photoshop in terms of creating quick, quality designs.

As for mobile usage, Canva has an easy-to-use mobile app which allows users to design on the go, a feature Photoshop also offers but with limited functionality compared to its desktop version.

Other alternatives include GIMP, a free, open-source tool with powerful features similar to Photoshop, and Sketch, which is great for vector graphics and interface design.

 The choice between Canva, Photoshop, and other alternatives depends on your skill level, the complexity of your design needs, and your budget.

Final Thoughts

Canva and Canva Pro are exceptional platforms for digital design projects.

With its free account, Canva provides easy access to a range of templates and decent customer support, hence making it a great tool for occasional use.

The Canva Pro free trial offers an insight into the Canva Pro plan, showcasing the platform’s expansive features.

This paid version of Canva unleashes premium features including unlimited folders, superior customer support, and enhanced Canva design options, which significantly boost efficiency and the overall aesthetic of design projects.

Essentially, the free version of Canva is an excellent choice for basic design needs, but for an in-depth use of Canva, the Pro plan, despite its cost, offers substantial benefits for regular users, professionals, and businesses.

The choice between the Canva free account and the Canva Pro plan should ultimately be guided by individual needs, frequency of use, and the complexity of design projects.

Frequently Asked Questions

What is Canva?

Canva is an easy-to-use online design tool that allows users to create a variety of visual content, including social media graphics, presentations, posters, documents, and more, using customizable templates, stock images, fonts, and various design elements.

What is the key difference between Canva and Canva Pro?

The key difference lies in the features and resources available. While Canva is free and offers a wealth of design options, Canva Pro provides users with more advanced tools and resources, such as an extensive library of premium stock photos, the ability to create a brand kit, team collaboration tools, and the option to schedule social media posts directly from Canva.

Is Canva Pro worth the cost?

That depends on your needs. If you’re a casual user or a small business owner who occasionally needs to create designs, the free version might be enough. However, if you frequently create content, need access to a wider array of design resources, or need more advanced features like team collaboration, Canva Pro could be a worthwhile investment.

What is Canva Pro?

Canva Pro is the premium, subscription-based version of Canva. It provides users with access to a variety of advanced features not available in the free version, such as additional templates, stock photos, fonts, the ability to resize designs for different platforms, team collaboration features, and more.

Can I still create good designs with the free version of Canva?

Absolutely! The free version of Canva is quite robust and is more than sufficient for many users. It provides a wide variety of templates and design elements that you can use to create attractive and effective designs.

Can I use my Canva designs for commercial purposes?

Yes, designs created on Canva can be used for commercial purposes. However, you should make sure to only use images and elements that are labeled for commercial use, especially if you’re using the free version. With Canva Pro, you get access to an expanded library of resources that can be used commercially. Always check the license details of the assets you’re using to make sure you’re complying with the terms.

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